Wyeth/ Haemophilia

A microsite to advertise a new range of pharmaceuticals to treat Haemophilia.

The concept featured mini video episodes showing a family dealing with the effects of this blood disease.

The campaign ran as a homepage video feature, which changed stories and background to reflect the seasons.

I was involved from concept through to design, production, wire framing and technical specification. I also produced diagrams to coordinate the flash build and directed the green screen studio filming.